You have to add an ammonia source for the bacteria to feed on, live and multiply.
Example: I have an autodoser pumping 1mL of 5% ammonium chloride solution into my plant grow out tank every day. That works out to 2ppm ammonia. Right before it goes off, once or twice a week I’ll test the water. 0ppm ammonia and 0ppm nitrite, every time, because my filter is full of billions of hungry bacteria eating ammonia and nitrite, and they are fed daily.
Plenty of other ways to do it, too. You can add a bit of organic compost and some fish food, for example.