Walmart has lots of decent gear for a good price my kids started on a zebco and moved to a spinning real at about 6. We used lots of live baits like crickets. The kids would walk around and grap crickets and grasshoppers. As far as lures go and kids seem to like to cast( at least mine did) small spoons, the classic red and white if you can find them. Rubber grubs, small top water baits, or poppers. The fake crickets from bass pro, I think there uncle something. There some bite that my son now 18 uses and loves. He gets it from bass pro but other places have it it’s called “magic bait,billgill bait”
I don’t like the gulp maggots or grubs.