Membership doesn't provide newsletters or a moderated forum, those are free. If and when the co-op provides the 5% discount to members, it will be impossible to justify financially any less than $5 a month, especially when you consider youtube's cut. Regular costumers would practically get membership for free.
I would love to see a breeder's award program. Where i am you could drive 12 hours in any direction and not find an aquarium club, so the ability to participate online would be fantastic. I believe cory mentioned something like a leaderboard for the bap, and that would be a ton of fun.