You guys really need a better layout for products. I didn't realize you even had certain products until later thanks to the Load More. I strongly suggest that if you do have everything clumped together into several categories that you do pagination instead.
Advertisement.. not the ads you're thinking of.
There are very clean, non-pushy ways to show off your products, on your website, for your customers that might not know you sold that product that's display on every product page. A word I recall during a course I was taking (I built my own company website) is sticky. You want your website to be as sticky as humanly possible. That little ad space is an excellent way to keep people going down the rabbit hole. The most successful online stores in the world do it for a reason.
Logging In
I seem to have an issue on a couple of browsers logging into the website even though all ad blockers are turned off and no extreme script blocking on.. its weird, only happens on PC.
Reviews
This one can bite you in the butt, but only if you are not doing well by your customers.. showing off customer images. I think it helps people relate more with the product you're selling by seeing it an organic setting rather than one staged.
Menu / Home Page layout
Meh. I think its not bad but at the same time it's not great at all. I think a lot of work could be done there, especially with the side menu. I would check out the largest e commerce sites in the world and see how their menu looks. UI is insanely important but also the layout. You advertise many of your top products you want to sell which is great. You have a Welcome banner which is okay and your blog being posted there is engaging. I just think the overall layout could be better. I dont think the banner on PC needs to be so large, it could be a fraction of that size and still be engaging while showing off far more products.
LiveAquaria (I dont know if they're an enemy or not lol, sorry if so) has a much better home page. They talk about their weekly specials, the varying products they via categories with beautiful images and the rows/columns for said products are well placed. The one large image with two smaller images for products is very common but it works. The images being as beautiful as possible makes people feel confident and impressed while showing whats to offer. Very important.
Search bar
This goes back to the menu I mentioned... if the menue was there with half the size of the search bar, people would still be able to easily type their search without issue. That bar up there is super important real estate.
Overall impressions
I think its clean and good for the size business that you have. It's also not tacky which I've seen some other websites in the aquarium business do that seem desperate or they just lack too much or poor images. I just think it could absolutely use that next level and I think you may want to push your YouTube channel a bit more.
Anyways I hope this helps. I'm sure theres reasoning behind everything, just my two cents.. I studied the psychology behind UI a while ago and perhaps am more nit picky than most. And with that said, I also think you all are doing an amazing job.. especially with the prices you offer that beat Amazon even with certain products. Thats a feat in itself!
