I collect retro video games, and the Czarista and I sold games and retro themed crafts at conventions for several years. The Game Czar where the Games Are was our title (and slogan) so I started using this name to promote the business.
Covid kinda killed the whole convention circuit, so now I just collect stuff for me and not to sell, but the name stuck.
Here's a pic of me and our setup at one of our conventions.